Nick’s augmented reality TMNT app almost makes me want to shop at Walmart. Almost.

Nick­elodeon seems to be pulling out all the stops with their Teenage Mutant Ninja Tur­tles mar­ket­ing push. The lat­est is an aug­mented real­ity mobile app that will let you unlock exclu­sive TMNT con­tent and take pho­tos of your­self with the Turtles.

As a spe­cial offer to fans, Nick­elodeon and Wal­mart will launch a bilin­gual aug­mented real­ity (AR) App that uses cutting-edge tech­nol­ogy to make the Teenage Mutant Ninja Tur­tles come to life through­out the store through the customer’s mobile device — a first of its kind for Nickelodeon.

[via Busi­ness­week ]

But here’s the shitty part–it only works at Wal­mart. I nor­mally avoid Wal­mart at all costs because sav­ing 30 cents on cases of Pepsi isn’t worth the soul-sucking expe­ri­ence of going there, but a TMNT app like this could change my mind. Never mind that I’m 30 years old–I will stalk the toy aisle and the lit­tle boys’ cloth­ing depart­ment and I will do it proudly, dammit.

But don’t get too excited if you’re a TMNT fan in the U.S.–the app can only be acti­vated at Cana­dian Wal­mart stores.

The Tur­tles AR appli­ca­tion, which can only be acti­vated at Wal­mart Canada store loca­tions from Sep­tem­ber 20 — Sep­tem­ber 27, enables iPhone, iPad2/3, Android or tablet users to expe­ri­ence aug­mented real­ity through their device cam­era. Wal­mart cus­tomers are invited to visit stores and search for Tur­tles signs in the toy, apparel and enter­tain­ment depart­ments where they will help Splin­ter train each Tur­tle by unlock­ing their sig­na­ture ninja moves through the aug­mented real­ity app. Once fans unlock the sig­na­ture moves, they will have the oppor­tu­nity to meet a life-size Tur­tle through their device screen. Users can then pho­to­graph them­selves with the tur­tle and share the photo on Face­book, Twit­ter and email. The app also comes with an inter­ac­tive game and a unique photo-share fea­ture which enables users to cus­tomize their pho­tos with spe­cial Tur­tles badges.

Oh well. Maybe it’ll be a huge suc­cess in Cana­di­a­land and even­tu­ally come to the U.S.

Don’t for­get, the new  Teenage Mutant Ninja Tur­tles  show will be pre­mier­ing on Nick­elodeon Sat­ur­day, Sep­tem­ber 29th!

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