Puma.com Goes 8bit with Free Running Game

I normally would have little reason to visit Puma’s brand website because I’m a lazy slob I can’t remember the last time I did something remotely athletic, but I landed there earlier today in the process of helping to pull a marketing presentation together.

Here’s what I was greeted with:

Run Puma Run

Puma has given its homepage an 8bit makeover, and there’s a fun, free running game for you to play, complete with Nintendo-like sounds and graphics. It’s pretty simple: run forward while collecting power-ups and jumping over hurdles and rocks. The Zelda-esque hearts are a nice touch.  I also like that your speed is measured in things like “molasses” and “business casual.” Cute.

Finish Line

Pretty cool, Puma, but why does “The Runner” have to be the black character? THIS IS CLEARLY RACISM AND IT OFFENDS ME.*

Race Characters

*Not really.

Is Run Puma Run a cool game by a hip, forward-thinking brand, or just an example of blatant pandering to the coveted 30+ adult gamer demographic? I don’t know.

What I do know is that I just wasted ten minutes of my life playing it.

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